On-staff experts can boost sales of premium brews
Public House in the Grand Canal Shoppes at The Venetian in Las Vegas features 24 draft beer taps, more than 100 bottled or canned beers, and one other element which, at the time of writing, remains unique in Nevada: a certified cicerone, or beer expert. Although it’s fairly common knowledge that the best way to advance a good wine program is to hire a skilled sommelier, enthusiasm was once considered the main quality necessary to sell more-premium beer. But with the world of beer now ...
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