BEER, WINE & SPIRITS: True takes a new tack, pairing food with bourbon instead of the usual wine or beer

As we roll through the dour days of winter, made even more challenging by tough economic times, the enterprising restaurateur considers how to put the proverbial butts in the seats through imaginative means. Wine dinners have a history of working, but are also a little stale, having been around for a long, long while. Beer dinners are hipper, but still a bit difficult to sell at the high end. So how about a bourbon dinner? That’s the conclusion the management reached at Tru ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!

Already registered? here

Please or Register to post comments.

Free eNewsletters! 
Want the latest in the world of foodservice news & trends? 
Check out our e-newsletters