MIAMI Benihana Inc. has introduced a new menu to all 64 of its corporate restaurants and upgraded meat, fish and salad offerings, the company said Friday. The plan to add new items and improve offerings, including new sake-based cocktails, was part of a branding effort to improve guest perceptions of the dining experience, and to build traffic at the company’s teppanyaki restaurants and the 22 franchised locations. Benihana Inc. also operates nine Haru and 25 RA Sushi Bar ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!