Berman on Offense

Keep your eye on what consumers really care about

This column does not necessarily reflect the opinions of the editors and management of Nation’s Restaurant News. In my decades in the food industry, I’ve seen consumer trends swing over the course of just a few years. Once, we couldn’t get enough fondue; we’ll see how long today’s cupcake craze lasts.
 It’s always helpful to learn where attitudes stand so you know what requires your immediate attention, and a new survey of 800 Americans performed ...

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