“Leaves a little bit to be desired.” That’s the verdict that Mike Rotondo remembers most from a fateful run of focus-group testing conducted by Tropical Smoothie Café in early 2008.“We got rave reviews, [for our smoothies]” Rotondo said, but when the line of questioning turned to food, the chain’s loyal—and surprisingly decorous—customers reported that their desires had been, well, left unattended.“We thought there was a huge opportunity there,” said Rotondo, vice president of operations for ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!