For being more than 70 years old, Big Boy is looking pretty good. The pudgy, pompadoured, checked-overall-clad mascot certainly has been through a lot: huge popularity, bankruptcy, a makeover and even a trip through outer space with Austin Powers’ nemesis, Dr. Evil. After all of that, however, the iconic Big Boy still has a big smile on his face. “We’ve put adrenaline back into the kid,” says Tony Michaels, chief executive of Big Boy Restaurants International, ...
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Contact: Desiree Torres Desiree.Torres@penton.com