It’s snack attack time in quick service.As cash-strapped customers grow more skittish about spending money in the face of escalating mortgage foreclosures, gas and grocery prices, and job layoffs, fast feeders are working to keep patrons coming in their doors with an arsenal of new smaller-size menu items at value prices. From the $1.49 Chicken Snack Wrap at McDonald’s to Sonic’s 99-cent Regular Chili Cheese Coney to Taco Bell’s new “79-89-99 Why Pay More” 10-item value menu, the ...
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Contact: Desiree Torres Desiree.Torres@penton.com