TV advertising is a mass-marketing tactic that the largest national restaurant chains use to raise brand awareness and boost sales. It’s also a tool that a chain with a handful of units can employ in a small market to achieve the same goal. Two new TV campaigns, by 7,200-plus-unit Dunkin’ Donuts and the 19-unit Pat & Oscar’s fast-casual chain in Southern California, illustrate how TV spots meet the brand needs of two chains that vary widely in size. Canton, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com