While restaurants already are rushing to debut new products, menus and campaigns for 2010, a look back at 2009 shows that the biggest product launches came from restaurant brands looking outside of what they are most known for. McDonald’s focused on premium coffee, while Starbucks Coffee zeroed in on food and debuted a lower-cost instant coffee product. Smoothie chain Jamba Juice introduced steel-cut oatmeal and pizza-like flatbreads, while Domino’s Pizza rolled out a line of bread bowl ...
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Contact: Desiree Torres Desiree.Torres@penton.com