MIAMI Burger King has launched a marketing campaign to focus on its nationwide efforts to promote diversity within the chain’s workforce, franchise community and supply chain. The “Real People, Real Success” print campaign consists of a series of testimonials by Hispanic, African-American and Asian franchisees and suppliers. One ad highlights a Cuban-American who began as a Burger King employee and now owns about 40 Burger King units. Another features an African-American woman who ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres 

Already registered? here.