Burger King is rolling out its new Fire-Grilled Ribs to major markets this week, debuting a high-ticket item that nearly rivals casual-dining prices. The new ribs, which have been tested in various markets and use the chain's new batch broilers that are now in nearly all domestic Burger King units, are priced at $7.99 as a six-piece combo meal in Dallas and $7.49 in Chicago. An eight-piece ribs meal is available in both markets for $8.99. The meals include French fries and a drink. The ...
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Contact: Desiree Torres Desiree.Torres@penton.com