MIAMI Burger King Corp. is targeting consumers who have longed to dress up like an ad icon for Halloween with a new super-sized version of its King mask and a full King costume. The new, extra-large mask sells for $24.99. The small mask, introduced in 2005, is available for $12.99.The deluxe King costume costs $69.99 and includes a robe, mask and oversized gold medallion.Trick-or-treaters also can dress up as the star of Burger King’s viral-marketing campaign with a Subservient ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com