
MIAMI Burger King Corp. is targeting consumers who have longed to dress up like an ad icon for Halloween with a new super-sized version of its King mask and a full King costume. The new, extra-large mask sells for $24.99. The small mask, introduced in 2005, is available for $12.99.The deluxe King costume costs $69.99 and includes a robe, mask and oversized gold medallion.Trick-or-treaters also can dress up as the star of Burger King’s viral-marketing campaign with a Subservient ...
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