MIAMI Burger King said it would introduce franchisees to a downsized alternative restaurant concept called the Whopper Bar during their convention in May. Franchisor Burger King Holdings Inc. describes it as hipper and more “interactive,” with features like a display prep area where crewmembers will assemble as many as 10 new types of Whoppers to customers’ specifications as the patrons watch. Spokesman Keva Silverman said the Whopper Bar is still in the conceptual stage and will be ...
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Contact: Desiree Torres Desiree.Torres@penton.com