MIAMI Burger King Corp. is breaking a new TV spot with Sean “Diddy” Combs announcing that the chain’s U.S. restaurants will be open until 2 a.m. or later Thursday to Saturday starting June 5. In “Diddy's Way,” directed by Spike Lee, Diddy discusses the late-night strategy with an actor playing Burger King’s chief executive. When Diddy announces, “BK is open late,” crowds of customers rush to Burger King restaurants for a late-night meal.Burger King signed Diddy in October 2006 to ...
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Contact: Desiree Torres Desiree.Torres@penton.com