MIAMI Burger King Corp. introduced this week its newest Whopper advertising campaign, featuring television and online ads that show “Whopper virgins” in remote regions around the world who taste the sandwich for the first time against McDonald’s Big Mac. The various ads were shot in Thailand, Romania and Greenland, Burger King said Thursday, and the taste tests were conducted by a third-party research firm. The ads were filmed by documentary filmmaker Stacy Peralta, who ...
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Contact: Desiree Torres Desiree.Torres@penton.com