MIAMI Burger King on Monday launched a global “Hang Out with the Simpsons” Kids’ Meal promotion, featuring six toys based on characters in the long-running animated TV show. Although the promotion is not tied to a “tentpole event,” such as a movie or DVD release, it is “one of our biggest yet,” according to Twentieth Century Fox Licensing and Merchandising, Burger King’s promotional partner.Burger King Kids’ Meals will include one of six connectable toys based on characters in the ...
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Contact: Desiree Torres Desiree.Torres@penton.com