MIAMI Burger King Corp. said Tuesday it would distribute coupons for a $1 double cheeseburger after franchisees reportedly rejected proposals to feature the sandwich at that price on their menus. The franchisor also said it would focus marketing efforts on its $1 Whopper Jr. sandwich in August and September. During that time, the chain said it would distribute direct-mail coupon books, which include the $1 double cheeseburger offer, to 80 million U.S. households.“Burger King Corp. remains ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com