MIAMI After encountering fierce pushback from franchisees over its $1 double cheeseburger promotion, Burger King said it would raise the item's price and introduce a new value sandwich in its place. Beginning in late April, Burger King said it will offer a BK Dollar Double, which has two flame-broiled burger patties but only one slice of cheese. The original quarter-pound double cheeseburger will go up in price to $1.19.The strategy is similar to one McDonald's employed in 2008, raising the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!