The chain is testing smoothies, oatmeal and other non-burger items
Burger King is conducting a major overhaul of its menu in an effort to reverse sliding sales and broaden the brand’s appeal. The Miami-based quick-service chain is testing a variety of new menu offerings, including fruit smoothies — which have been ringing up healthy sales increases in the QSR segment — specialty coffees, low-fat parfaits, oatmeal with dried fruit, and salads. Observers say Burger King’s strategy is an attempt to diversify the chain’s longtime ...
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Contact: Desiree Torres Desiree.Torres@penton.com