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Bobby Flay debuts burger concept

LAKE GROVE N.Y. Celebrity chef-restaurateur Bobby Flay and business partner Laurence Kretchmer are moving downscale with the launch of what is expected to be the first of a chain of fast-casual burger joints.

Called Bobby's Burger Palace, the 74-seat restaurant opened on Tuesday in the New York City suburb of Lake Grove, N.Y. The restaurant features a selection of 10 signature burgers that reflect different regional tastes, such as the Santa Fe Burger, which comes with queso sauce, roasted green chiles and blue corn chips, and the Philadelphia Burger, made with provolone cheese, griddled onions and hot peppers. The burgers range in price from $6.50 to $7.50.

All burgers are prepared with Angus beef and served on soft potato rolls. For no extra charge, customers can choose to "crunchify" their burger by having it topped with potato chips.

The menu at Bobby's Burger Palace also includes a selection of sandwiches, sides, salads, milk shakes, wines by the glass, beer and frozen margaritas.

The concept features a fast-casual-style of service, in which customers place their orders at a central counter and the plated items are then delivered to their tables.

A$5 million loan from GE Capital Solutions will help fund the growth of Flay's latest concept, officials from the lender said.

Flay owns and operates such high-end restaurants with Kretchmer as Mesa Grill in New York, Las Vegas and the Bahamas.; Bar Americain in New York; and Bobby Flay Steak in Atlantic City, N.J. He also appears on such TV shows as Iron Chef America and Grill It.

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