COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online-marketing campaign and a college campus tour centered on its new BOBurrito breakfast item. —Bob Evans Farms Inc. of Columbus, the parent to the 570-unit namesake chain, said the new menu item and marketing campaign were efforts to “introduce a new generation” to the family-dining chain, which has traditionally drawn an older crowd. ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?