COLUMBUS Ohio Bob Evans is reaching out to younger diners with an online-marketing campaign and a college campus tour centered on its new BOBurrito breakfast item. —Bob Evans Farms Inc. of Columbus, the parent to the 570-unit namesake chain, said the new menu item and marketing campaign were efforts to “introduce a new generation” to the family-dining chain, which has traditionally drawn an older crowd. ...
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Contact: Desiree Torres Desiree.Torres@penton.com