TAMPA Fla. Bonefish Grill will focus on its menu of fish and recipes from around the world in its first multimedia campaign, which takes the form of a “globetrotting travelogue.” The campaign, created by Cliff Freeman and Partners of New York, is set to break Feb. 18 and includes five flights of TV spots focusing on different parts of the world, print ads, direct mail and online "webisodes." Each flight of ads will promote new menu items from the featured ...
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