DALLAS On The Border, the 161-unit Mexican casual-dining division of Brinker International Inc., started airing its first television commercials in two years as part of its new advertising campaign. The 30-second ads are the first with OTB’s new advertising agency, Energy BBDO. They are scheduled in prime time and some late-night slots on ABC, CBS, CW and NBC as well as such cable stations as Bravo, Comedy Central, ESPN, USA Network and TNT, a Brinker spokesman said.The campaign’s ...
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Contact: Desiree Torres Desiree.Torres@penton.com