DALLAS On The Border, the 161-unit Mexican casual-dining division of Brinker International Inc., started airing its first television commercials in two years as part of its new advertising campaign. The 30-second ads are the first with OTB’s new advertising agency, Energy BBDO. They are scheduled in prime time and some late-night slots on ABC, CBS, CW and NBC as well as such cable stations as Bravo, Comedy Central, ESPN, USA Network and TNT, a Brinker spokesman said.The campaign’s ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?