Boston Market is looking to expand its customer base to include more travelers and students with a licensing push into non-traditional locations such as airports, freeway travel centers and college campuses. And next year — probably in the third quarter — the company also plans to launch a traditional franchising program, said George Michel, chief executive of the Golden, Colo.-based rotisserie chicken chain, in an interview with Nation’s Restaurant News. “We ...
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Contact: Desiree Torres Desiree.Torres@penton.com