GOLDEN Colo. Attempting to “transition away from heavy discounting” and back to communicating its brand message, Boston Market has named a new advertising agency, chief executive Lane Cardwell said. The 520-unit Boston Market, which is owned by Sun Capital Partners, recently named Omnicom Group Inc.’s Zimmerman division as its new agency of record. Zimmerman succeeds Publicis Groupe’s Fallon Minneapolis. Fallon, whose ...
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Contact: Desiree Torres Desiree.Torres@penton.com