GOLDEN Colo. Boston Market Corp. on Wednesday launched the $50,000 Fresh Start Sweepstakes, the brand’s first-ever game promotion. Officials of the 530-unit rotisserie chicken chain are hoping the sweepstakes will drive traffic by promoting lower-calorie menu items, $5 favorites menu and family dinner deals to health- and cost-conscious consumers. Customers can register to win by entering codes from their restaurant receipts in the sweepstakes’ website, ...
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Contact: Desiree Torres Desiree.Torres@penton.com