GOLDEN Colo. Boston Market has launched a “Get It Saucy” promotion for a new line of five complimentary sauces that customers can use to spice up the chain's signature rotisserie chicken and other entrees.
In limited test by the 514-unit Golden-based chain in recent months, the sauces have been rolled out systemwide and are available to dine-in, carryout, drive-thru and catering customers.
The new sauces include:
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Island Mojo - A Caribbean-inspired sauce with garlic, citrus and extra virgin olive oil that the chain assigns a spiciness rating of “mild.”
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Zesty Barbecue - A mild barbecue sauce with molasses, brown sugar and pit spices mixed to balance sweet and spicy.
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Sweet Thai Chili Garlic - A traditional and “medium hot” Thai dip with chilies, rice wine vinegar and sugar.
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Frank’s Sweet Heat - The popular Red Hot Wing sauce that gets its “medium” heat from aged cayenne, red peppers, tomatoes, honey and molasses.
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Honey Habañero - A “medium hot” blend of the world’s hottest peppers, honey and a Southwestern spice profile.
Boston Market chief executive Lane Cardwell said the new sauces are part of the chain’s strategy of making innovative menu additions that target “guests who are becoming more exploratory with their flavor options.”
Cardwell has said that the sauce rollout soon will be supported by cable network TV spots created by Boston Market’s new advertising agency, Zimmerman of Fort Lauderdale, Fla.
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Contact Alan J. Liddle at [email protected].