Brands rely less on intuition, more on technology for site selection

Restaurant site selection methodologies are changing and technology is playing a key role in the evolution. “The old way was to go out in the field with a map from AAA with sticky dots,” said Andy Verostek, market planning analyst for Nashville, Tenn.-based Sagittarius Brands, the parent company for Del Taco restaurants and Captain D’s Seafood Kitchen. “That’s not the way a lot of sophisticated restaurant concepts are doing it these days.” Site selection experts know ...

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