Family chains are defending their traditional strengths in the breakfast daypart more aggressively by making that meal more convenient for time-pressed diners who might otherwise be drawn to quick-service competitors. Yet, even while such operators as Denny’s, Bob Evans and IHOP tout new takeout packaging for morning meals, those brands remain challenged by diners’ long-held attitudes that family eateries are for leisurely breakfasts. Most overt among family chains’ ...
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Contact: Desiree Torres Desiree.Torres@penton.com