Restaurants capitalize on the most important meal of the day
Everyone is buzzing about breakfast — and it’s not because they’ve had too much specialty coffee. The fact is that while lunch and dinner traffic remain sluggish, breakfast is anything but, according to market research firm The NPD Group. In the 12 months ended in February, restaurants served more than 12 billion morning meals, NPD found. In addition, breakfast visits accounted for 60 percent of the growth in the restaurant industry over the last five years, presenting a ...
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Contact: Desiree Torres Desiree.Torres@penton.com