Consumers want morning meal options that are healthful and convenient, a market research report said Monday. The breakfast daypart has been growing steadily in recent years and now accounts for about 12 percent of total restaurant industry sales, generating about $42 billion annually, according to the 2011 “Breakfast Consumer Trend Report” by Chicago-based Technomic Inc. The number of consumers eating out for the morning meal has grown, with about 46 percent saying they went to ...
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Contact: Desiree Torres Desiree.Torres@penton.com