Hoping to attract guests at slow times, win the favor of wine aficionados, or both, some restaurant operators are running variations on the theme of bring-your-own-bottle complimentary corkage promotions. Corkage, the fee restaurants add to the check for opening and serving a bottle of wine that a guest brings into the restaurant, is intended to cover not only the immediate service, but also some of the collateral costs of a wine program. That can include buying, washing and polishing ...
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Contact: Desiree Torres Desiree.Torres@penton.com