BURLINGTON Vt. Bruegger’s, the 275-unit bakery-cafe chain, said it would roll out its first frozen blended coffee beverage product next month. The Brrrueggaccino, which will be available in 16-, 20- and 24-ounce sizes, will debut systemwide on May 7. The coffee drink will be priced at $3.59, $3.79 and $3.99, respectively.Paula Doyle, vice president of marketing, said the company “saw category growth in frozen blended beverages, particularly for the summer, and saw opportunity there.” ...
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Contact: Desiree Torres Desiree.Torres@penton.com