Bruegger’s Bagels hopes to hit the right chord with customers with its newest Facebook application, which offers free music downloads from emerging indie-rock bands to customers who self-identify as fans on the brand’s page. The “Music Showcase” application, developed with social-media marketing firm SocialGrub, offers Bruegger’s fans up to six free songs from up-and-coming artists like Seabird, The Almost and The Wellspring. Creating an offer around music ...
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Contact: Desiree Torres Desiree.Torres@penton.com