Bruegger's Bagels will begin rolling out a new design this month with a warmer feel aimed at encouraging customers to linger. Jim Greco, president and chief executive of parent company Bruegger’s Enterprises, said the redesign debuts April 30 and is expected to take a year to complete. The cost of the project is pegged at around $10 million for the chain's 295-unit system. “We realized it had been seven years since we’d created our current ...
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Contact: Desiree Torres Desiree.Torres@penton.com