MINNEAPOLIS Buffalo Wild Wings is joining the push for late-night business with the launch of “Night Hunger,” a campaign intended to increase sales between 9 p.m. and closing by spotlighting a new menu of shareable items. The after-dinner crowd accounts for about 15 percent of total sales, according to the chain. The campaign is an effort to encourage more customers to order food while watching games and having drinks during the late-evening hours.The Night Hunger menu features a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.