Top three burger QSRs fight for market share with new menu items
If you drove into a McDonald’s restaurant 10 or 15 years ago, you undoubtedly would have been greeted with a bright red-and-yellow sign boasting that the chain had served billions and billions of burgers around the globe. These days, however, those signs are not quite so ubiquitous, as McDonald’s menu focus has shifted away from being a burger-centric business to one featuring a broader, more quality-conscious array of products appealing to a wider audience. That also has been ...
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Contact: Desiree Torres Desiree.Torres@penton.com