Burger King said it plans to roll out new-and-improved French fries next week, raising the ante in an ongoing battle of upgraded menu items within the quick-service industry. In what marks the first reformulation of its fries since 1998, Burger King said the new version is fluffier, with better potato flavor on the inside and “crispy, golden-brown deliciousness” on the outside. The new fries will be in about 7,000 Burger King restaurants across North America by Dec. 5, the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!
Questions about your account or how to access content?
Contact: Desiree Torres Desiree.Torres@penton.com