Burger King Corp. and Denny‚Äôs are tapping into the popularity of high school sports by using national sponsorships to give their brands more visibility among teens and families. Miami-based Burger King will be the primary sponsor of two high school football events: the Kirk Herbstreit Ohio vs. USA Challenge III in September and the ESPNU High School All-American Game in January.Denny‚Äôs, based in Spartanburg, S.C., sponsored its first All-American High School Championships bowling ...
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Contact: Desiree Torres Desiree.Torres@penton.com