Keith Jackson, content supervisor for Burger King's ad agency Crispin Porter + Bogusky, talks about the burger chain's latest marketing intiative that sends the Burger King on the road to meet and hand out prizes to unsuspecting guests. The in-person appearances also come with a virtual aspect, as the non-speaking mascot talks for the first time by chronicling and promoting the trip using a variety of social media-based tools. RELATED: Burger King hits the road Burger ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!