Chain sends mascot on 7,000-mile bus tour to build buzz
Burger King's famous mascot just completed a month-long bus tour of the United States aimed at building buzz for the chain using social-media tools and video-game giveaways. The “King of the Road” tour began Oct. 26 in New York City, ventured through the heartland to San Francisco and ended in Miami on Sunday. The tour was coordinated by Burger King’s ad agency, Crispin Porter + Bogusky, which was behind some of the chain's other buzz-worthy campaigns, including the ...
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Contact: Desiree Torres Desiree.Torres@penton.com