Chain sends mascot on 7,000-mile bus tour to build buzz
Burger King's famous mascot just completed a month-long bus tour of the United States aimed at building buzz for the chain using social-media tools and video-game giveaways. The “King of the Road” tour began Oct. 26 in New York City, ventured through the heartland to San Francisco and ended in Miami on Sunday. The tour was coordinated by Burger King’s ad agency, Crispin Porter + Bogusky, which was behind some of the chain's other buzz-worthy campaigns, including the ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!