Burger King names LatinWorks as U.S. Hispanic ad agency

MIAMI Burger King Corp. Thursday named LatinWorks of Austin, Texas, its Hispanic advertising agency of record for the United States. The account had been with Bromley Communications. “We’re excited by the depth of knowledge we’ve seen from LatinWorks and look forward to working together to expand our brand’s relationship with this extremely valued consumer segment,” said Cindy Syracuse, senior director of cultural marketing at Burger King.Media planning and purchasing ...

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