BK exec works at Pizza Hut after Miami Heat loses to Dallas Mavericks
After placing a friendly bet on the results of the National Basketball Association Finals, Steve Wiborg, president of Burger King Corp., North America, was forced to eat his words Monday in the form of a stuffed crust pizza. Last week, Wiborg, who is based in Miami, and Brian Niccol, Pizza Hut’s U.S. general manager based in Dallas, agreed to work at the other’s restaurant for a day depending on the winner in the NBA Finals, which showcased the Miami Heat and the Dallas ...
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Contact: Desiree Torres Desiree.Torres@penton.com