Chain promoting new item with TV ads and giveaway
Burger King debuted reformulated chicken nuggets Monday with a national advertising campaign, a giveaway and a Facebook promotion. A Burger King spokeswoman said the tenders had a new shape and a breading flavor that was “more broadly appealing” to consumers. A four-piece order is on the 12,200-unit chain’s Value Menu for $1. The suggested retail prices for eight- and 20-piece orders are $1.99 and $4.99, respectively. The revamp comes about a month after 9,351-unit ...
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Contact: Desiree Torres Desiree.Torres@penton.com