Quick-service chain launches "BK Crown" program
Editor's note: This story has been updated with new information from Burger King. Burger King is putting its crown on the heads of children in a new marketing push aimed at promoting the chain’s more healthful kids’ meals. The Miami-based burger chain on Monday rolled out the new “BK Crown” for its kids' meals with interactive box packaging that includes a cardboard crown, games and other toys. The crown itself has also been redesigned, with brighter colors, a ...
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