Editor's note: This story has been updated with new information from Burger King. Burger King is putting its crown on the heads of children in a new marketing push aimed at promoting the chain’s more healthful kids’ meals. The Miami-based burger chain on Monday rolled out the new “BK Crown” for its kids' meals with interactive box packaging that includes a cardboard crown, games and other toys. The crown itself has also been redesigned, with brighter colors, a ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.


Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Questions about your account or how to access content? 

Contact: Desiree Torres Desiree.Torres@penton.com 

Already registered? here.