MIAMI â€”Burger King is set to launch a print campaign focusing on its diversity initiatives to encourage more minorities and women to become employees, franchisees and suppliers. The â€śReal People, Real Successâ€ť campaign includes three testimonial ads, two featuring current Burger King franchisees and the other showcasing a supplier. As of last month, the ads were slated to break soon in such publications as Hispanic Enterprise, Black ...
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Contact: Desiree Torres Desiree.Torres@penton.com