MIAMI —Burger King is set to launch a print campaign focusing on its diversity initiatives to encourage more minorities and women to become employees, franchisees and suppliers. The “Real People, Real Success” campaign includes three testimonial ads, two featuring current Burger King franchisees and the other showcasing a supplier. As of last month, the ads were slated to break soon in such publications as Hispanic Enterprise, Black ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

 

Attention Print Subscribers:  While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!

Already registered? here.