MIAMI Burger King Holdings Inc. said Thursday it expects to offer more value promotions like its controversial $1 double cheeseburger as it reported a 13.3-percent jump in second-quarter profit. While Burger King franchisees have sued over the six-month $1 double cheeseburger offer, saying they were losing money on the promotion, the company said it helped drive traffic to its stores. “The QSR industry is expected to face strong macroeconomic headwinds throughout ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to the NRN Digital and Print access package, for only a small additional amount, you can get NRN All Access, which includes premium reports such as the annual NRN Top 200 data. Either way, we ask that you register now. We promise it will only take a few minutes!