MIAMI Burger King Holdings Inc. said Thursday it expects to offer more value promotions like its controversial $1 double cheeseburger as it reported a 13.3-percent jump in second-quarter profit. While Burger King franchisees have sued over the six-month $1 double cheeseburger offer, saying they were losing money on the promotion, the company said it helped drive traffic to its stores. “The QSR industry is expected to face strong macroeconomic headwinds throughout ...
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Contact: Desiree Torres Desiree.Torres@penton.com