CYPRESS Calif. Coleen Craig has been named president of Calbi Fusion Tacos and Burritos, a food truck concept acquired last year by Baja Fresh Mexican Grill chief executive David Kim and a group of investors.Calbi is believed to be the first in the modern wave of gourmet food trucks to franchise. The five-truck chain offers a menu that fuses Mexican and Korean flavors, such as tacos and burritos made with Korean-style beef short ribs and kimchee-and-cheese quesadillas.Craig, who describes ...
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Contact: Desiree Torres Desiree.Torres@penton.com