Occupy Wall Street-themed promotion boosts sales at burrito chain
California Tortilla took a promotional page out of current events recently by inviting customers to “occupy” its 35 fast-casual restaurants — an occasion that sparked a banner day in terms of sales and traffic. Putting the chain’s characteristically cheeky spin on the Occupy Wall Street movement, Rockville, Md.-based California Tortilla offered a free order of chips and queso to any patron who either brought in an “Occupy Cal Tort” sign to one of the ...
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Contact: Desiree Torres Desiree.Torres@penton.com