Fast-casual burrito chain California Tortilla is rebranding its airport locations as Burrito Elito, the company said. The new concept, named after the 35-unit chain’s loyalty program, will debut in March with new locations in Boston’s Logan Airport and Philadelphia International Airport. Existing California Tortilla units in Washington, D.C.-area airports Dulles, Reagan National and Baltimore-Washington International, will be rebranded in the second quarter of 2012. Bob Phillips, ...
Register to view this article
It’s free but we need to know a little about you to continually improve our content.
Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.
Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!